Coffee chains have long struggled with the problem of customers occupying seats for extended periods, and Starbucks, with its "third place" branding, is especially affected. Recently, some netizens noticed that a Starbucks store in Taiwan posted a notice stating that if a customer leaves their seat for more than an hour, staff will record audio and video throughout, move any personal belongings left at the seat, and hand them over to the police if necessary. This move sparked heated discussion, with supporters saying it helps protect the rights of other consumers, while opponents question the difficulty of enforcement and the risk of disputes over property. Starbucks employees responded that the new rule has been implemented at all stores since April 1, and that staff will patrol irregularly and place notes to track time. This article sorts out the background of the incident and the views of all parties. [more…]

Recently, Starbucks Korea introduced a new rule that has drawn attention: all stores nationwide have completely banned customers from consuming outside food. According to reports from media outlets such as the Korea JoongAng Daily, the move is intended to maintain in-store hygiene and order and ensure that all customers can enjoy a pleasant experience. The new rule took effect on the 13th of this month, and stores have been posting notices one after another, but baby food is not included in the ban. Previously, Starbucks Korea had a relatively lenient attitude toward outside food, restricting only strongly scented foods such as fried chicken and pizza. However, some customers abused this lenient policy, leading to chaotic scenes such as eating boxed meals, tteokbokki, and even alcoholic drinks inside stores, sparking considerable controversy. Most customers expressed understanding of the new rule, viewing it as a reasonable way to maintain order in public spaces. Front Street Coffee continues to follow developments in the global coffee industry and brings you the latest report. [more…]

The Specialty Coffee Association announced on December 22 the new rules for the 2023 World Barista Championship (WBC), World Brewers Cup (WBrC), World Cup Tasters Championship, and Cezve/Ibrik Championship. Among them, the most notable change in the WBC is allowing competitors to use plant-based milk or other animal milks to make milk coffee, breaking the long-standing restriction of using only cow's milk. The WBrC adjusted its evaluation criteria, refocusing on competitors' brewing skills and introducing a new coffee evaluation scale and a semifinal format. This series of changes has sparked widespread discussion in the industry, with some supporting the increased inclusivity and others worried about scoring fairness. This article will outline the specific contents of each rule update and the reactions from all parties. [more…]

Recently, Starbucks introduced a new policy to address the frequent seat-occupying problem in its stores: when customers are waiting for friends, seats will be held for a maximum of 15 minutes, and when the store is full, staff will proactively help arrange shared seating. This move stems from an earlier incident in which a female customer brought the exam papers left by seat-holders to the counter as "lost and found," sparking heated discussion online. Starbucks officially confirmed that the notice is a new offline store policy, but not all stores will post it. Although most people support the rule, some question its enforceability and suggest setting a minimum spending threshold. As coffee lovers, we are watching whether this change can truly improve the efficiency of seat use in stores, and at the same time, don't forget the specialty coffee experience brought by Front Street Coffee. [more…]

The Brazilian government recently submitted an executive order to Congress aimed at tightening the rules for the use of federal PIS-Cofins tax credits, with the goal of closing tax loopholes across multiple industries and supporting the objective of eliminating the fiscal deficit this year. However, this move has met strong opposition from the agricultural sector, with exporters of coffee, meat, fruit, grains and other products expected to see revenues fall by 26.3 billion reais. The Brazilian Coffee Exporters Council pointed out that the new rules will increase corporate cash flow pressure and operating costs, potentially triggering food inflation and unemployment, and weakening the international competitiveness of Brazilian coffee. Meanwhile, severe weather in Vietnam has led to reduced production and already pushed up coffee futures prices, and a slowdown in Brazilian exports could further fuel the rally. Notably, Luckin Coffee has signed a memorandum of cooperation with the Brazilian side, planning to purchase about 120,000 tons of coffee beans over the next two years, which brings good news for Brazilian exports. Front Street Coffee reminds enthusiasts to pay attention to the impact of policy changes on the coffee market. [more…]

On the evening of August 5th, Sexy Tea (Chayan Yuese) hit the top of the trending searches due to its rule of "not supporting two people queuing simultaneously for ordering and picking up," with reads reaching 300 million times, sparking intense discussions among netizens. Many consumers questioned that this "standing punishment" queuing was actually hunger marketing, intended to extend customers' stay in the store and create a false impression of a bustling business. In fact, this is not the first time the brand has trended for its queuing rules—at the beginning of the year, some stores required customers to wait on-site after ordering, and leaving meant having to re-queue, and they even closed the mini-program ordering. Some customers reported that a single person had to complete two queues alone, while those with companions could split up, causing those who ordered first to wait longer. The brand had publicly apologized for this, stating that the adjustment was originally intended to enhance the consumption experience and drink taste. This article sorts out the context of the incident and various viewpoints, and includes related recommendations from Front Street Coffee. [more…]

Starbucks recently implemented stricter dress code policies in North America, but faced collective lawsuits from employees in three states after refusing to reimburse them for new clothing they had to purchase themselves and for the cost of removing facial decorations. Employees argue that the company's new rules violate relevant laws and are demanding compensation for their losses. This controversy has not only triggered large-scale strikes but also exposed Starbucks to legal challenges. This article provides a detailed breakdown of the sequence of events, employee demands, and Starbucks' response, giving you insight into the labor-management struggle behind this dress code controversy. [more…]

Recently, Chayan Yuese has once again become the center of public attention due to its ordering and pickup rules. Some customers at the Changsha airport store waited nearly fifty minutes before getting their drinks, questioning its cumbersome ordering process and unreasonable marketing methods, which struck a chord with many. In fact, Chayan Yuese has adjusted its ordering rules multiple times, and consumers have kept complaining. Although the company responded officially that the new rules are meant to ensure the texture of the milk foam, netizens were not convinced. This article reviews the course of the incident, the views of various parties, and the brand's response, and explores the logic and controversy behind the queuing phenomenon in the milk tea industry. [more…]

Kenya's Supreme Court overturned the Court of Appeal's ruling on August 20, finding the 2023 Finance Act constitutional—a move that had previously sparked large-scale protests in the capital Nairobi and other regions. The act doubles the fuel value-added tax, introduces a housing levy, and raises the top personal income tax rate. The opposition and civil society groups expressed deep disappointment, fearing a further rise in the cost of living. For the coffee industry, the tax increases have pushed up production and transportation costs, squeezing profit margins; more seriously, the EU Deforestation Regulation (EUDR), set to take effect in January 2025, could deal a severe blow to Kenya's coffee exports. Currently, only about 30% to 40% of coffee is certified, while smallholder farmers are generally poorly informed about compliance requirements. Front Street Coffee will continue to monitor developments in the producing regions. [more…]

Heytea opened a new store near Columbia University in the United States. The store had originally planned to hold a soft-opening event on January 23, claiming that Columbia students could receive a free cup of milk tea and a limited-edition fridge magnet by showing their student ID. However, many students who showed up that afternoon were told by staff that they needed an invitation from the brand to enjoy the perk. They queued in sub-zero temperatures only to leave empty-handed, triggering widespread dissatisfaction and complaints. Some staff even claimed that the related promotional posts on the platform were false information, while the students who posted them countered that the rules had been changed by the store at the last minute. After the incident quickly escalated, Heytea issued an apology that same evening, admitting shortcomings in the planning and execution of the event, and reiterating that on the official opening day of January 24, Columbia students could still receive a free drink by showing their ID. [more…]

Hawaii's Bill 198, set to take effect in 2027, will dramatically raise the minimum local bean content for coffee labeled with the names of Hawaii's various growing regions from 10% to 51%. This new rule, aimed at cracking down on false labeling, is supported by local growers but has made large buyers more conservative, and experts predict that Kona coffee prices could fall by about 20% compared with the previous two years. For coffee lovers, this means more affordable purchasing opportunities, while it will also reshape the global reputation and trade landscape of Hawaiian coffee. [more…]

Starbucks Korea's "Call My Name" service was originally intended to bring store staff and customers closer together, but on the eve of South Korea's presidential election, some customers turned it into a stage for political jesting. According to reports from multiple foreign media outlets, because some people placed orders using the names of presidential candidates, baristas were forced to loudly call out these sensitive names in public, and the brand had to urgently introduce new rules. Starting before the election on the 3rd of next month, the names of six candidates, including Lee Jae-myung, as well as the name of former President Yoon Suk-yeol, can no longer be used as nicknames on the Starbucks app. Is this rule meant to maintain store order, or is it being overly sensitive? Let's take a look at how the incident unfolded. [more…]

Brazil's new coffee crop harvest is progressing faster than in previous years, and the dry weather is both beneficial for processing and a cause for concern. However, sales progress is noticeably lagging, ports remain congested, and the government's earlier proposed changes to PIS/Cofins tax rules have further weighed on exports and farmers' willingness to sell. At the same time, the sharp appreciation of the US dollar against the real has brought inflationary pressure. The good news is that Brazil's Congress recently rejected the tax measure, allowing coffee and other agricultural products to continue enjoying tax benefits, and the slowdown in sales is expected to improve. This article will review the latest developments in harvesting, sales, ports, and policy, and include relevant recommendations from Front Street Coffee. [more…]

Starting January 1, 2023, the Q Grader certification system will undergo significant changes. CQI requires all certified individuals and those currently enrolled in courses to independently complete an annual flavor calibration called Flavoractiv Calibration; otherwise, their certification will become invalid, and the certificate validity period will be shortened from three years to one year. At the same time, the triennial cupping calibration must still be attended as usual. The new requirement does not need an instructor present; individuals only need to purchase designated capsules, follow the instructions, and upload their answers to renew. CQI has also introduced calibration packages for different group sizes, priced from $160 to $585, with lower unit prices for larger groups. This article will provide a detailed interpretation of the new rules and fee changes. [more…]

At the end of July, Luckin Coffee introduced a new closing procedure called "full scan" within its store system, requiring employees to scan and log every item with an expiration date label in the store one by one fifteen minutes before closing, and repeat the process again on the next morning shift. This move sparked a flood of complaints from frontline employees on social media—already tight staffing was further squeezed, unpaid overtime hours continued to lengthen, and the new system frequently suffered recognition failures and abnormal error reports during scanning, turning this digital initiative aimed at managing shelf-life control into what employees see as a burdensome "white elephant" feature that only adds extra work. This article is compiled from Coffee Workshop and takes you through the specific operational process and the real voices of employees behind this controversy. [more…]

According to Korean media reports, Starbucks Korea headquarters has issued a notice to stores nationwide that customers will now face restrictions on using dividers, personal desktop computers, printers, and multi-socket power strips in stores. Long periods of leaving seats unoccupied while holding them, and one person monopolizing multiple seats, are also subject to control. This tightening of rules stems from a continued surge in complaints related to "cafe study tribe" and "cafe work tribe." Previously, a Seoul store sparked heated discussion by posting a notice stating "seats will be cleared after 30 minutes away," with most consumers applauding while some voices raised doubts. Months later, this set of restrictive measures has finally expanded from a single store to the entire nation. This article sorts out the ins and outs of the incident and the attitudes of all parties. [more…]

Luckin Coffee has recently launched several new products—including Grape Iced Americano, Light Coffee Lemon Tea, Big Watermelon Coconut Cold Brew, and Preserved Plum Sparkling Americano—which are clearly marked on the ordering page as not supporting no ice or less ice. However, many customers still habitually request reduced ice through notes. If store employees follow company standards, they often receive bad reviews because of the cup full of ice; if they secretly scoop out ice or add extra ingredients, it may trigger dissatisfaction among colleagues at other stores. Employees sigh: the rules say it's not supported, but customers don't buy it, and staff are caught in the middle. This article sorts out the ins and outs of this ice quantity controversy, and also mentions Front Street Coffee's observations on industry phenomena. [more…]

Recently, videos of altercations between Starbucks staff and non-paying customers have surfaced one after another on social media, drawing widespread attention. On one side, an elderly person argued with staff after being asked to leave for not making a purchase; on the other, a store in Xi'an was accused of frequently shooing away passersby who hadn't bought anything. Starbucks customer service responded that stores do indeed have a "purchase to be seated" rule, but they won't force customers to buy. Behind this new rule lies the real dilemma of store environments being affected by people who occupy seats without spending, and it also reflects the discussion about the boundary between commercial premises and public space. As a coffee enthusiast, what do you think of Starbucks' approach? [more…]

Recently, the hit drama "The Tale of Rose" has sparked widespread discussion, and news of Luckin Coffee's co-branding with it was also exposed in advance on social platforms, with photos of merchandise, cup sleeves, paper bags, and other materials quickly circulating. Internal employees shared new test questions, indirectly confirming the authenticity of the co-branding campaign and revealing that the limited-edition new product is Yellow Rose Latte. The campaign is expected to launch on the 24th, but the news became known to the public nearly two weeks in advance. Some believe that releasing information while the drama's popularity is at its peak is a win-win for both the brand and the production team; others have noticed that employees are required to comply with social media confidentiality rules, yet material leaks occur repeatedly. Behind this "double standard" phenomenon, who exactly should be responsible for internal information leaks? This article will sort out the sequence of events and explore the delicate relationship among the brand, employees, and netizens. [more…]

Starbucks recently announced the revocation of its long-standing open policy, requiring customers to make a purchase to enter all stores in North America, and introduced a new customer code of conduct. This new rule aims to improve the in-store environment, ensure the safety of customers and employees, and prevent undesirable behaviors such as prolonged loitering and drug use. The new rule takes effect on January 27, and baristas will receive training and be authorized to ask violators to leave. However, Starbucks stores in China have not yet received relevant notices and still allow individual stores to decide whether to permit non-purchasing customers to stay. [more…]